According to a new report from CNBC, a number of companies are considering making a bid for Twitter. Potential bidders are Salesforce and Google, among others. The company could receive a bid shortly, and it's believed that there could be a deal before the end of the year.
According to the report, the potential buyers are interested in the user data that Twitter generates, as well as its place as a media company. Twitter's board of directors is said to be interested in a deal.
None of the companies involved has released any official statements regarding the matter; however, Vala Afshar, Chief Digital Evangelist for Salesforce, did tweet about it.
Salesforce's stock is down 4.5%, but Twitter was up over 15% in the pre-market. The stock was downgraded by an RBC analyst because of weak ad revenue.
Indeed, it's no secret that Twitter has been struggling. It's been making a number of changes and improvements to its social network, but it doesn't seem to be enough. Most recently, the company made some changes to character limits. It also recently began allowing people to apply for verification.
Still, it would seem that Twitter can't find the perfect recipe to make its social network successful. Perhaps Google or Salesforce will have better luck.
Update: According to TechCrunch, Verizon may be interested in Twitter as well.