In conjunction with the launch of the Huawei nova 3 smartphone yesterday, Huawei CEO Richard Yu also announced on Weibo that the company's global shipments overall have crossed the 100 million mark. The latest feat comes despite the regulatory scrutiny it's facing in the U.S. for allegedly breaching the Iran sanctions.
Yu said the company is also aiming to sell 200 million devices by the end of 2018, according to a local report from China, suggesting that Huawei could come close to Apple in terms of international shipments. The Cupertino-based iPhone maker shipped 215.8 million units last year.
Apple also seems to be seeing a decline in iPhone shipments this year after the company recently cut its orders for hardware components from suppliers by 20 percent in the second half of 2018. Huawei's ambition of targeting 200 million shipments by the end of this year could challenge Apple's current spot as the world's second-largest phone manufacturer next to Samsung.
With the recent launch of the Huawei P20 and P20 Pro last March and most recently of the nova 3, it's interesting to see how the Chinese ODM could boost its phone shipment this year in order to achieve its target sales.