Mobile users yearning for the simple life

It seems mobile phone users aren't that interested in using many of the advanced features - such as web browsing and TV - that operators have been pushing.

The proportion of mobile users using eight out of 11 advanced services has declined in the last year, according to a survey from Continental Research which quizzed just under 1,000 people.

The percentage of users accessing the internet on their mobile phone fell from 14 per cent to 12 per cent in the last year, while six per cent fewer users were downloading ringtones. Other advanced features that have declined in use include mobile TV, downloading and sending video, and subscription-based text information services.

The only features to have become more popular are the sending of photo messages and downloading games, both of which rose by one per cent. Report author James Myring said the proportion of customers using advanced services is still relatively small despite mobile networks aggressively promoting them.

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