In some cases, it doesn't matter how good your product is, if your marketing falls flat, so will your product. To hear that Samsung and HTC will be increasing their efforts to market Windows Phone devices, Microsoft should be pleased as it works to deepen the market share of its platform.
In an interview with Bloomberg, Andy Lees, president of Microsoft’s mobile unit, said that HTC and Samsung will be increasing their marketing budgets for Windows Phone devices. While it was not specified how the increased budgets will be utilized, these commitments from hardware vendors are critical to growing the Windows Phone market share.
With its unique interface, Windows Phone has experienced slow adoption by the general consumer. But, in a world dominated by two year contracts, it is not easy for an eager consumer to quickly switch devices (in North America) due to high upfront costs.
For Microsoft, Mango represents its latest update into the mobile world. After executing a massive roll-out of Mango, Microsoft is hoping a slew of new devices will help them during the upcoming holiday shopping season.
With increased marketing budgets, Samsung and HTC are showing their commitments to the Windows Phone platform. With these promises of increased budgets, it shows that these two vendors see a bright future for Windows Phone.