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Tech companies and advertisers form the Global Alliance for Responsible Media

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Online safety has become an increasingly relevant topic of discussion over the past few years, and tech companies have been working on a number of ways that the online space can be made safer for everyone on it. However, a lot of the time, these efforts are disjointed, and each company comes up with its own rules and measures to combat internet threats.

To help unify these efforts and work towards a safer online world, a group of 16 companies from different fields of expertise have come together to form the Global Alliance for Responsible Media (via TechCrunch). The group has set its focus on improving the safety of online environments, fighting back against hateful content, misinformation, and other kinds of content that disrupts the health of those spaces.

The alliance counts many high-profile companies in the tech space, including Google, Facebook, and Twitter, as well as many advertisers - such as Unilever and Adidas -, media agencies, and a number of supporting industry associations in the marketing and advertising space, including the Coalition for Better Ads.

Right now, the group has set a somewhat generic goal to "form and empower an inclusive working group charged with developing a set of initial ideas and prioritizing next steps". The members of the alliance will have their first formal meeting tomorrow at the Cannes Lions International Festival of Creativity.

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