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TiVo tries rebate to lure subscribers

TiVo will drop the price of its low-end digital video recorder to $99, the company said Monday, as part of a plan to rapidly increase subscribers to its service.

The San Jose, Calif.-based company, whose fee-based service lets people pause live TV and digitally record programs, said it will offer a $100 mail-in rebate on its 40-hour set-top box, which sells for $199. The price drop comes amid growing investor concern about TiVo's growth potential, especially as partner DirecTV prepares to offer other digital video recorder (DVR) options to its satellite TV subscribers next year.

TiVo's rebates, effective Wednesday and running through September, also apply to other TiVo models. With the rebate, the 80-hour model will cost $199 and the 140-hour device will cost $299. In addition to the cost of the box, a TiVo subscription costs $12.95 per month or $299 for the life of the product. The company is also updating the design of its Series2 models to reduce manufacturing costs and plans to sell the boxes in mor

News source: C|Net News.com

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