Windows 8 app-based advertisement concepts revealed

Windows 8 isn't just a new PC or tablet operating system from Microsoft. The company also sees it as a way for other companies to get the word out on their products. In a new post on the Microsoft Advertising blog, the company talks about how it is working to create ads that will seamlessly blend into Windows 8 Metro apps.

An example of such an ad can be seen above, where an ad for a new shoe from Adidas is integrated into a Windows 8 app that promotes the Seattle Sounders soccer team. Clicking on the ad will bring the user to a full Adidas site.

Microsoft also said that it is partnering with six well known advertising design teams (AKQA, Big Spaceship, Razorfish, Team Detroit, UM and Y&R) to help create new Windows 8 app-based ads for clients. The blog states:

All six will be lending us their creative minds and expertise as we co-develop early advertising concepts. With these partners, we will look to create a new standard for what ads within Windows 8 apps can and will be, as well as ensure that experiences will be engaging for consumers and effective for marketers and publishers.

We should see the results of this collaboration later this year when Windows 8 launches.

Source: Microsoft Advertising blog | Image via Microsoft

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