According to a study done by the NPD group, 85% of people who own a Mac, also own a Windows based PC in their home. Approximately 12% of homes in the U.S. own a Mac computer, up from 9% in 2008, and out of that 12%, approximately 85% own a Windows PC.
The study reveals that the explanation behind Mac users owning both a Mac computer and a Windows PC is that they tend to own more computers. According to the NPD group study, 66% of Mac households have three or more computers, compared to only 29% of Windows households.
The study also showed that 36% of Mac households have an income greater than $100,000, compared to only 21% of Windows households. Mac users also own more laptops than Windows users, with 72% of Mac users owning a laptop, compared to only 50% of the Windows PC households.
Mac users also tend to own more electronics, 63% own electronics such as iPods and 50% own some kind of electronic navigation system, compared to 36% of Windows PC owners have iPods and 30% own a GPS. The average Mac household owns approximately 48 consumer electronic devices, compared with an average of 24 in computer-owning households.
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