Dell ditches 25,000 BlackBerry's for Windows Phone 7

Dell Inc. said it plans to move 25,000 BlackBerry employees over to Windows Phone 7 starting next week. The move is a direct shot at Research In Motion in order to help promote its own Dell Venue Pro, running Windows Phone 7, in a report by The Wall Street Journal.

Now that both Dell and RIM are competing head-to-head, the decision to move their 25,000 employees over to Windows Phone 7 is the obvious choice. This move is not only to help promote Dell's own brand of Windows Phone 7, but to help cut costs, by up to 25% in mobile communication servers needed to run expensive BlackBerry service.

Dell also plans to begin marketing their Windows Phone 7 handset to business clients within the next two weeks, attempting to get them to ditch their BlackBerry's, iPhone's and Android handsets to make a similar switch.

Research In Motion passes this off as nothing more than a publicity stunt, "we find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity," said Mark Guibert, vice president for corporate marketing.

This move by Dell may trigger other Microsoft affiliated companies to make a similar switch, which could help promote Windows Phone 7 as a business phone, rather than a personal device.

Report a problem with article
Next Article

Microsoft opens its biggest store, across from Apple

Previous Article

Apple almost had Microsoft's Kinect technology

Join the conversation!

Login or Sign Up to read and post a comment.

25 Comments - Add comment