Facebook’s Messenger Kids app has now launched in Mexico. The expansion to the U.S.’s southern neighbour comes after Facebook rolled out the services to users in Canada and Peru last month. The expansion last month was notable because it also introduced the app in French and Spanish languages and included a responsible use pledge and Kindness Stickers.
In addition to the new stickers and responsibility pledge, Facebook also announced that it would be adding an “Appreciation Mission” soon, an interactive guide within the app to encourage kids to show their appreciation to their friends and family. There’s no news from Facebook, or TechCrunch - who revealed the Mexico expansion - as to whether or not Appreciation Missions have launched yet.
Despite Messenger Kids only being available in a handful of countries, the app is already being used by half a million people. According to TechCrunch, the app is causing a bit of controversy because it’s seen as an attempt to hook kids into the ecosystem from a young age thanks to it having some of the best parental control features and parents subsequently opting to use it.
Let us know in the comments what you think of Messenger Kids staggered roll out and whether you think it’s luring kids into the Facebook ecosystem.