Former Microsoft execs launch India-based sex toys website

When high level Microsoft employees decide to leave the company, they often form new tech-based companies. Gabe Newell, a former Microsoft Windows producer, went on to co-found Valve. More recently Stephen Elop left Microsoft to become CEO of Nokia.

Now there's word that a number of former Microsoft executives in Asia have banded together to launch a new retail website, Before you head over to the URL, however, be aware; the website is designed to sell ...well, sex toys for the Indian market.

The Times of India reports that the site was launched by Samir Saraiya, who previously was the leader for business development for Microsoft Singapore. He is now the CEO of Digital E-Life, which launched Two other former executives from Microsoft India have put up angel investment money for Digital E-Life.

So why leave a nice job with a well respected company to run a sex toy website? As you might expect, it's all about the money that could be made. Saraiya says, "The sheer size of the business opportunity was the biggest driver for me to leave the high-paying job in Singapore with an amazing expat life."

India is well known as having very strict laws concerning the sale of sex related items, but one of the site's investors, lawyer Lekhesh Dholakia, says, "As long as the products are not 'obscene' and/or displayed or exhibited in a manner which is not 'obscene', there ought not to be any serious concerns in the sale of such products."

Source: Times of India | Image via

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