domain name expected to fetch $35m at auction

Many users these days are relying more and more on search engines to find what they're looking for on the web, throwing a couple of search terms into Google rather than typing in a URL. Apps are also changing the way that people discover content and access services, allowing users to find information and complete tasks without having to open a web browser.

But while some users are relying less on domain names to access content and services, the value of a memorable web address remains high. Indeed, the owners of are predicting that the sale of that domain name could fetch as much as £21m GBP ($34.5m USD / €26.4m EUR), making it one of the most expensive ever to be sold. 

Breathe Luxury, which is auctioning the domain name later this year, calls "the 'holy grail' for the travel industry", and anticipates huge interest from travel firms keen to get their hands on the address. The company says it believes that "has all the hallmarks to be the No.1 leading travel brand and dedicated online platform in serving holidaymakers worldwide." 

As The Telegraph reports, Breathe Luxury has received several 'seven-figure bids' for the domain name in the past, but rejected them, choosing instead to hold an auction at London's World Travel Market, a B2B industry event being held on November 5, in the hopes of raising an even larger amount from the sale.

If it reaches the anticipated price, would be rubbing shoulders with some of the priciest domain names ever sold, including ($35.6m) and ($30.2m). 

Source: The Telegraph / 

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