The Lumia 950 - the smaller of Microsoft's new Windows 10 Mobile flagships - has continued to fall in price in the UK in recent weeks, and it's now reached a new low at major independent device retailer Expansys.
The retailer is now offering the Lumia 950 for £379.99 SIM-free, just over three months after Microsoft revealed its original £499.99 list price for the device. Microsoft went on to slash £50 off that price before pre-orders had even opened, and has since reduced its price on the Microsoft Store further, to £419.99.
But the company's retail partners have deepened their discounts on the device over the last few weeks; in mid-January, Carphone Warehouse and Amazon both brought the Lumia 950 down to £399.99, and Amazon went on to reduce it again to £389.99 a week later.
At £379.99 from Expansys, the Lumia 950 is now available for 24% less than Microsoft's original list price, and 16% below the £449.99 price at which it officially launched in the UK two months ago.