Microsoft launches "Do the math" campaign aimed at Apple

Microsoft has launched a new Canadian-based online advertising campaign aimed at trying to convince consumers that they should once again choose a Windows PC over a Mac.

According to The Inquirer, the campaign is entitled “Do the math” and offers up a varying range of personal computers from Apple while showing alternative Windows PC machines from various vendors.

The list of comparison machines is long, with MacBook 13”, MacBook Air 11”, MacBook Air 13”, MacBook Pro 13”, MacBook Pro 15”, MacBook Pro 17” and both the iMac 21.5” and 27” put up against varying machines from Sony, HP amongst others.

The list points out pricing right at the top, in an attempt to show how much more expensive an Apple Mac is when compared to an equivalent Windows PC, it then lists screen size, hard drive capacity, RAM, processor, optical drive and then online storage as other important features to compare.

The main title of the Microsoft “Do the math” site suggests to users that they can either “Surf the web or surf Hawaii”, in other words, Microsoft is saying that the savings you can make on a Windows PC over a Mac will be enough to pay for you to go away on a fancy holiday.

The websites main promotion of a savings shows a MacBook Pro 17” retailing at $2,349 against an HP Pavilion DV7 retailing at $999, a saving of $1349. Though as the Inquirer points out, things don’t always go to plan, with an iMac 21.5” machine compared to a Sony Vaio J. The Sony model comes in more expensive and has a slower processor when compared to the iMac.

The “Do the math” site also offers a link to a Facebook page where users can win a Windows based PC.

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