Microsoft: We didn't know details about Machinima-Xbox One YouTube contracts

Microsoft is now claiming that it didn't know the details about a recently unearthed contract to promote the Xbox One on YouTube in a partnership with Machinima. A few days ago, the contract was leaked online, which revealed that Machinima offered its YouTube channel partners an additional $3 per thousand views if they showed at least 30 seconds of Xbox One gameplay footage.

The videos must not "say anything negative or disparaging about the Xbox One or any of its games" and the deal itself must remain a secret, according to the contract. Earlier on Tuesday, Microsoft and Machinima sent out a joint statement to media outlets claiming that the Xbox One promotion was a "typical marketing partnership" and that the company was not reviewing the content of the YouTube videos. Microsoft also said that the contract was not intended to keep the video creators from stating they were being paid to promote the Xbox One.

However, just a few hours later, Microsoft sent another note on its own that put much more distance between itself and Machinima on this matter. GeekWire reports that, according to the company's new statement:

Microsoft was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked Machinima to not post any additional Xbox One content as part of this media buy and we have asked them to add disclaimers to the videos that were part of this program indicating they were part of paid advertising.

It would appear as if Microsoft doesn't want to be linked to this deal, especially if the Federal Trade Commission decides to investigate the partnership. Many people believe the Machimima contract could violate FTC regulations that require Internet content creators to reveal if they are being paid to promote products.

Source: GeekWire | Image via NeoGAF

Report a problem with article
Next Article

Bill Gates talks about "paper tablets" with Jimmy Fallon and makes an odd viral video

Previous Article

WiFi only Sony Xperia Z Ultra spotted at FCC; launched in Japan

Join the conversation!

Login or Sign Up to read and post a comment.

26 Comments - Add comment