Nokia: Our MixRadio service will be key to "revitalizing the Microsoft brand"

Nokia wants to set up its MixRadio service to be a way to help Microsoft. That's the message coming from a Nokia executive this week a few weeks before the company officially sells off its Devices and Services division to Microsoft.

In an interview on CNet, Jyrki Rosenberg, Nokia's vice president of entertainment, stated that MixRadio will be a "key contribution in revitalizing the Microsoft brand." The service launched as Nokia Music in 2012 for the company's Lumia smartphones but has since expanded to include its Asha devices and even a Windows 8 app. MixRadio is also part of Nokia's recently announced Android-based Nokia X smartphones.

Rosenberg stated that because users can access Nokia MixRadio's library of songs with no subscription fee and no need to sign up for an account, it will be easy for people who buy Nokia's devices to listen to the service once they are made and sold by Microsoft. MixRadio also offers a $3.99 a month subscription if users want to also download songs and play them offline.

While MixRadio will likely continue under Microsoft's wing, Rosenberg did said that it was likely that the "Nokia" branding will go away. Nokia is also in talks to include MixRadio as an in-car entertainment service, but details were not revealed.

Source: CNet | Image via Nokia

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