The new Moto 360 is now available for pre-order

Back in October, a company called eBuyNow announced the new Moto 360, a brand that it licensed from Motorola. Today, it's available for pre-order, and the smartwatch will begin shipping on January 10.

The first two generations of the Moto 360 were fan-favorites, known for their circular, minimalistic design, and their narrow bezels. But by the end of 2016, Motorola said that it wasn't going to produce anymore smartwatches, not seeing a large enough market. And then a couple of months ago, eBuyNow announced that it was bringing back the brand.

The third-generation Moto 360 includes a stainless steel frame, although the wearables are a big departure from their predecessors. It comes in Steel Grey, Rose Gold, and Phantom Black. As far as specs go, the Moto 360 is pretty high-end, packing Qualcomm's latest Snapdragon Wear 3100 chipset, 1GB RAM, and 8GB of internal storage.

The screen is a 1.2-inch 390x390 AMOLED display, and it has a 355mAh battery to power it. Without the strap, the smartwatch weighs in at 52g, but it's just 11.68mm thick, which is thinner than many Wear OS watches.

You can pre-order yours at, and it starts at $349.99.

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