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Adobe launches “We (Heart) Apple” campaign


In what has been a back and forth argument between Adobe and Apple, over the lack of Flash in the iPod touch, iPad, and iPhone, has taken a different twist this morning.

Over at Engadget, Adobe has launched a “We (Heart) Apple” campaign with webpage ads, and even a full-page advertisement in today's copy of Washington Post.  The campaign also contains a second message, “What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.”

During the heated battle between to two, Steve Jobs posted his “thoughts on flash”, stating reasons behind Apple not supporting Flash.  Apple's lack of Flash support on any ‘iproducts' has forced Apple to embrace HTML5 as a standard on their device.

Adobe has responded to Apple - you can read the whole thing here - but here are the major points:

  • It was Adobe who supported Apple in the beginning. 
  • Mac users don't buy half of Adobe's Creative Suite products, Creative Suite users purchase Macs as their platform of choice. If Adobe dropped Mac support, Apple would sell far less computers.
  • Creating a browser that supports open standards is not the same thing as "creating open standards."
  • iProducts are missing out on plenty of video content, to say otherwise is simply untrue.
  • Not supporting Flash because of its past inability to handle H.264 is wrong.

Stuck in the middle of the battle between Adobe and Apple is the consumer, who is the only party suffering.  Apple seems to believe that they know exactly what customers want but Adobe has continued this fight and for good reason. 

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