Pokémon GO has been out for a while now and it’s normal to presume that the excitement surrounding the game has died down and players have drifted away. However, figures from Sensor Tower suggest the opposite, and that the game is still seeing growth, at least in terms of revenues. According to the analyst, year-over-year revenue growth last month was a huge 84% higher, hitting $68.1 million worldwide, up from $37 million.
It appears as though both users in Japan and the USA are some of the biggest spenders, increasing their respective shares year-on-year. Giving us a breakdown from the two countries, Randy Nelson, Head of Mobile Insights at Sensor Tower, said:
“Last month’s revenue came primarily from players in Japan, who accounted for about 35 percent of revenue or approximately $23.8 million. This was up slightly from the 34 percent of revenue the country’s players contributed in January 2018. In the United States, the game’s monetizing player base spent approximately $19.7 million, or 29 percent of its revenue for the month, up from 28 percent a year ago.”
Since launch, Pokémon GO has netted Niantic a massive $2.3 billion via in-game sales. According to the analysts’ estimates, the game was the tenth overall grossing app in January, up from 19th a year prior.
Source: Sensor Tower