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Apple resumes sales in Turkey, increases prices by 25%

Apple Polishing Cloth in the middle burning money on the left Tim Cook laughing on the right

Apple had previously halted sales from Turkey's local online store due to the volatility of the Turkish lira against the US dollar (USD), even going as far as turning individuals away looking to purchase products from their retail stores. The economic crisis, due to Turkish President Recep Tayyip Erdoğan introducing low interest rates despite high inflation, has seen the Turkish lira (TL) fluctuate frequently.

Despite the economic volatility being experienced, hardware purchasers in Turkey are now able to resume purchases from the Apple Store. Unfortunately, Apple has stuffed an average of 25% mark-up on products. This may have been due, in part, to Apple products being sold in Turkey at an even lower price than in the United States.

No official press release by Apple has been circulated stating whether the mark-up is a temporary measure to counteract the volatile currency or if this will be a permanent mark-up. Purchasers eager to get their hands on Apple's polishing cloth may need to purchase an additional one to deal with the eye-watering price increases.

The Turkish lira (TL) exchange rate against the US dollar (USD) has decreased by 80% since the start of the year. For example, in January of this year, the exchange rate was 7.3 TL/USD, reaching 13.15 TL/USD by November 24th. As of yesterday, the Turkish lira (TL) has stabilized at 12 TL/USD.

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