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AT&T to open new concept retail store Saturday in Chicago

AT&T will open a new concept version of its retail stores in Chicago on Saturday with a design and layout that makes it look more like an Apple retail store location.

Apple's retail stores have been big hits ever since they launched 10 years ago. The design and look of the store locations match the mood of Apple customers themselves. Now AT&T, one of the wireless carriers for Apple's iPhone and iPad, will launch a concept store design in the Arlington Heights suburb of Chicago on Saturday that has more than a resemblance to Apple's retail store look.

AllthingsD.com reports that the store has over 10,000 square feet of space, which is double the normal amount for an AT&T store. In a bit of a nod to Apple, there are no cash registers in the store. Instead, the AT&T employees will use iPads and iPhones to handle any sales for their customers. Also like Apple's stores, the Chicago AT&T store has large glass windows that are able to show what's inside. It will also have two large touch screens inside.

It's pretty obvious that AT&T sees what Apple has done and has decided to try out a lot of Apple's retail store ideas for its own locations. But will people respond to this Apple clone store or will they just think it is a rip-off?

Image via AT&T/AllthingsD.com

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