Comscore reveals slight Windows Phone growth in the USA

Windows Phone and Android were among the few winners in a largely stagnant US mobile market in the USA during the 3 month period ending February 2015, according to the latest stats from Comscore.

The company has released its usual monthly market share figures, showing a slight gain for Android and Windows Phone (0.2% and 0.1% respectively) while Apple and BlackBerry took small drops (0.1% and 0.2% respectively) in what was otherwise a largely stagnant quarter.

The numbers show that 3.5% of US smartphones run on Microsoft's Windows Phone platform while Google's Android leads the way with 52.6% and Apple is in second with 41.7%. The figures equate to around 6.5 million subscribers on Windows Phone (out of 186.3 million subscribers), around 98 million on Android and around 78 million using Apple's iPhone.

Despite only announcing mid-range and low-end Windows Phone devices, Microsoft's market share has risen slightly by 0.1% (which equates to approximately 200,000 extra subscribers) from the three months ending November 2014, but has seen a slight drop from the 3.6% market share reported in last month's figures.

Other points of note: Android continued to rise by a modest 0.2% while Apple's market share declined despite the ever increasing availability of the iPhone 6 and iPhone 6 Plus. BlackBerry - despite launching a couple of new devices - also dropped by 0.2%, and Symbian is still present on the list with a token 0.1% market share.

For mobile manufacturers in the same three month period, Apple led the way with 41.7%, Samsung dropped to 28.6% (from 29.7%), LG gained 0.7% to 8.3%, Motorola slumped 0.1% to 5.1% and HTC jumped 0.1% to 3.8%. The biggest gain seems to be LG - who launched the G Flex 2 at CES in January - at the expense of Samsung, although the latter has just released the Galaxy S6 and Galaxy S6 Edge which should help it claw back that market share and more.

What do these figures mean? Very little in the grand scheme of things, but a gain, however small, represents good prospects for Microsoft whose real new self-branded flagships are expected to launch at Build 2015 at the end of this month.

Source: Comscore Via WMPowerUser

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