Last week, with no announcement or fanfare, Microsoft slashed 17% off the price of its Windows 10 Mobile flagships in the UK. The Lumia 950 fell by £80 to £319.99 SIM-free, while its larger sibling, the Lumia 950 XL, dropped by £70 to £399.99.
The prices of both handsets have been steadily falling since before they even went on sale, and after Microsoft's official reductions last week, many other retailers have cut their prices even further.
Now the Lumia 950 XL is available for just £368 from Amazon.co.uk - £32 below the Microsoft Store's newly-reduced price. Both black and white models are available at that price, although the white version is in very short supply at time of writing.
The device comes with a free one-year Office 365 Personal subscription worth £59.99, and given that Amazon is one of Microsoft's "authorized retailer" partners in the UK, the purchase also qualifies for a free Display Dock worth £79.99, which can be redeemed via the Lumia Offers app on the handset.
The Display Dock allows users to connect a keyboard and mouse to the device, and then connect the handset to a larger display, offering a PC-like experience, complete with a desktop-style interface and Start menu.