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Microsoft updates Bing, adds Adaptive Search

While Windows 8 may be getting all of the attention this week, Bing is also rolling out a new update today.

Starting today, Microsoft is rolling out its ‘Adaptive Search’. This new search builds on previous technologies the company has introduced to help enhance Bing and make it feel more customized to your search patterns.

The video below shows an example to the Adaptive Search at work. The two individuals in the video search Bing for the same content, but based on previous search history; receive two different sets of results.

The new feature should help to make your Bing experience that much better. By customizing search based on your previous searches, the content will be more relevant to your interests.

For Microsoft, it is all about making Bing the most comprehensive search engine possible. With small tweaks such as Adaptive Search, the company is bringing new features to the table to help compete against Google.

The new feature will begin rolling out today, but according to Microsoft to get the feature now, “simply turn on your Search History and start searching”.

<a data-cke-saved-href="https://www.bing.com/videos/watch/video/adapting-search-to-you/1iiytvtqp?src=v5:embed::&amp;from=sharepermalink" href="https://www.bing.com/videos/watch/video/adapting-search-to-you/1iiytvtqp?src=v5:embed::&amp;from=sharepermalink" target="_new" title="Adapting Search to You">Video: Adapting Search to You</a>

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