Microsoft originally listed the Lumia 950 at £499.99 in the UK, before cutting £50 off that amount, ahead of its official launch in December. Since then, its price has continued to fall, both on the Microsoft Store, and through the company's retail partners.
Microsoft itself is selling the Lumia 950 for £399.99, but you can now get the device for considerably less via Debenhams Plus. The retailer is offering the 5.2-inch Windows 10 Mobile flagship for £349.97 SIM-free - that's just over £50 (12.5%) less than Microsoft's price - which also includes free delivery.
However, that price applies only to the black model; Debenhams Plus is still selling the 950 in white for £389, although that's still ten quid cheaper than buying from the Microsoft Store.
Source: Debenhams Plus