During Samsung's Unpacked event that announced the Galaxy Note9, you might have noticed at the tail end that the company announced that it would be partnering with Spotify. If the stage performance wasn't enough, Spotify CEO Daniel Ek has now answered some questions regarding the partnership.
There was a heavy emphasis on a seamless experience and since Samsung now has a portfolio of products outside of the phone space, the new partnership will allow users to better listen to their music, no matter where they might be. In order to make it easier for Samsung users to access Spotify, the app's setup process will be integrated into the device's setup experience. Once Spotify has been linked to a Samsung account, things will run and transition smoothly across numerous Samsung devices, without the fear of service interruption. The Spotify app will also now be a part of the Smart Switch experience.
Furthermore, Spotify will also now be available on Samsung's SmartThings app, allowing you to have music follow you around the house, without any fuss or hassle of trying to switch devices. As you might expect, since we are on the topic of keeping things seamless, Spotify will also be integrated into Bixby. This will enable users to summon the music they want using the voice assistant. If you don't have a Spotify account, it will still populate with music information from the service.
While it seems like Samsung and Spotify are pumped about the partnership, there doesn't really seem to be anything too exciting happening at the moment. It will be interesting to see how this all plays out and if there will be any stellar benefits from the collaboration.