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Tim Cook sends out first email as CEO, reassures employees

Being the successor to arguably the best CEO of our generation is no easy task. While Apple’s stock so far has remained stable, Tim Cook, is not sitting around and has already sent out his first email as CEO.

In the letter, Cook states that he has learned many things from Steve over the past 13 years. While he may be the new CEO, Steve is still in the picture as the Chairman of the Board and is also still an Apple employee.

While this may be a change at the top, Cook has been running Apple while Steve has been away on medical leave. Even though the shoes to fill are massive, Steve believes in Cook and that should be enough to keep shareholders at ease. Posted below is the full email sent out to employees as obtained by Ars Technica.


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made and it's been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve's optimism for Apple's bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that-it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


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