Xbox 360 will exploit launch lead says Moore

The next-gen boasting, bashing, and boosting continued today in London; hometown boy Peter Moore says Xbox 360 will sell 10M in year one on advantage from early release date.

The fiery-mouthed Moore from Microsoft tossed another taunt toward the competition today. Using the visibility of the opening keynote address at this week's ELSPA Games Summit, Moore predicted that Xbox 360 sales would reach 10 million units before the end of the console's first 16 months at retail.

The BBC Online today is reporting that Moore, Xbox corporate VP of worldwide marketing and publishing, expects "first-mover advantage" to be one of the console's key ingredients for success. That number seems not to have been concocted out of thin air. Corroborating that figure is a report published today from analysts at Kagan Research. Kagan sees the 360 selling 11 million units by 2007--a figure consistent with Moore's statement.

News source: GameSpot

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