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Bing is now the number one desktop search engine in China thanks to AI

A Bing Chat logo with a gradient background

Microsoft Bing has surpassed Baidu to become China's leading desktop search engine. Recent data from StatCounter has revealed Bing's remarkable achievement, capturing a historical market share of 37.4% in April 2023.

This milestone demonstrates the dynamic nature of the search engine market and highlights the AI competition among major players to innovate and provide enhanced search experiences for users.

The success of Bing can be attributed to its deep integration within various Microsoft products and services. As Microsoft's fourth prominent product line, Bing has established close ties with Windows, Office, and Xbox. This integration has allowed Bing to gain significant exposure and reach a wide user base in China, contributing to its increased market share.

Moreover, Microsoft has consistently enhanced Bing's capabilities by integrating the latest technologies. Microsoft confirmed that Bing's search engine now operates on GPT-4.

Baidu's market share has now decreased to 27.01%. The rankings following Bing and Baidu include Sogou with a market share of 16.36%, Yandex with 7.45%, Haosou with 6.25%, and Google with 5.2%, respectively.

Bing overtakes Baidu

According to Mustafa Suleyman, co-founder of DeepMind, a Google subsidiary focused on artificial intelligence, there will be a significant shift in the internet landscape. Suleyman anticipates that conventional search methods will no longer be relevant in the next ten years as interactive search experiences will replace them.

The rise of Bing in China's desktop search market is a testament to the ever-evolving nature of search engine competition. As major players like Bing and Baidu continuously innovate and integrate advanced technologies, users can expect more sophisticated search experiences in the future.

The evolving search landscape also holds implications for businesses and content creators who rely on search engines for visibility and user engagement.

As search engines become more intelligent, optimizing content for these advanced algorithms and leveraging conversational and interactive search elements will become increasingly important to ensure better visibility and engagement with target audiences.

Source: StatCounter via onMSFT

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