As Microsoft's share of the global smartphone market continues to fall - dropping to just 0.6% last quarter, according to independent figures from Gartner - companies large and small are finding it increasingly tough to justify supporting their Windows phone apps.
Domino's Pizza is the latest to abandon the platform in the UK and Ireland. The company put a decent amount of effort into its Windows phone app, adding features such as Xbox One SmartGlass support, as well as Cortana voice commands to allow the digital assistant to help in the process of ordering a pizza.
But as MSPoweruser reports, Domino's has emailed its customers to inform them that its app will soon be shut down:
It’s with great regret that we must send this email…
We’ll cut to the chase. We’re closing our mobile app on all Windows devices!
Last month, US rail operator Amtrak announced the shutdown of its Windows phone app, revealing that it was "used by less than 1%" of its customers.
Amazon also killed off its app for Windows phones last month. It later introduced a new version for Windows phones and PCs, but that new app is little more than a half-hearted 'wrapper' for the company's website.