Google has recently announced a change that should be of great interest to site owners out there. If you haven't made your website 'mobile friendly' yet, you might want to get to it as soon as possible. The search giant is tweaking its search algorithm that "increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly."
Google started giving more weight to 'mobile friendly' websites in April 2015, a move that was quickly followed by Microsoft's Bing just a few weeks later. Until now, this filter has followed a binary logic, which meant that your site either was or wasn't mobile friendly, but starting this May, it will get a bit more fuzzy.
Here are some steps you can take to "please" the Googlebot and avoid something called "Mobilegeddon" in SEO circles:
- If you don't know if your website is mobile-friendly, take the Mobile Friendly Test now!
- If you used content management software like Wordpress to build you website, Check out our guide to customize your website software.
- If you don't use such software, consider hiring a web developer. We have a checklist of things to care about when doing so.
- If you're technical enough to do it youself, check our Mobile SEO Guide.