Following in the footsteps of YouTube TV, Hulu has also announced a steep price increase for its Hulu with Live TV service. The service currently costs $54.99/month but starting December 18, Hulu will hike its price by $10 to $64.99/month. Hulu had announced a similar $10 price hike for its service in December last year that had bumped its price to $55 per month.
The price increase puts Hulu's Live TV service price on par with YouTube TV which also costs $64.99/month after a recent price hike. Apart from offering access to 65 channels, Hulu with Live TV also provides one with access to ad-supported content from Hulu's library. The price hike will be applicable to both new and existing subscribers.
Hulu's Live TV subscription service has over 4 million subscribers which is around a million more than YouTube TV. The service has seen a steady influx of new subscribers, with the bundle's subscription base growing by 40% in just a year.
Live TV streaming services have only gotten expensive over time as companies add more channels to their bundles and content licensing becomes more expensive. Sling TV is notably cheaper than Hulu with Live TV and YouTube TV with bundles starting at $30 per month but its channel lineup is also considerably smaller.
Source: Hollywoord Reporter