New research suggests that vinyl sales are being increased by music streaming. A poll carried out by ICM Unlimited indicates that half of the people buying vinyl first listened to the songs on a music streaming site, such as Soundcloud or Spotify. Humorously, 7% of those polled do not even own a turntable on which to play the vinyl.
In 2014, 2.1 million LPs were sold, representing a 21-year high. Figures released by the Official Charts Company suggest that LP sales have continued to rise in 2016 with 637,056 records (3% of the UK music market) being sold in the first three months of the year.
Some of the reasons given for buying music on vinyl include:
- For decoration
- A sense of old-school vibe
- To be included in a collection
- It's something you can physically hold and play
- Financial support for musicians
- Owning an actual copy of the music, rather than a hosted copy for which you only have a right to play
- A belief vinyl offers better quality than digital
The research does show, however, that 73% of music is now bought online. Amazon is the most popular online retailer with 27% of all sales, followed by iTunes, which has 18% of market share. Supermarkets make up 10% of sales and high street record stores account for just 7%.
Andrew Wiseman, head of ICM Unlimited, said that “It is still the case that less than 1 in 10 people are buying vinyl, and we shouldn't forget that it's still a relatively small part of the market.
The research suggests that men are more likely to visit a record shop, although there has been an increase of women doing so. The most biggest age group buying vinyl are those aged between 25-34 (34%); this is followed by the 35-44 group (22%), then 45-54 (18%), 18-24 (16%), and finally those aged between 55-64 (10%).
Source: BBC News