Facebook-owned Oculus has dropped the price of its Rift VR headset down to $349, making it extremely competitive against the Windows Mixed Reality VR headsets as well as HTC's Vive.
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It hasn't even been two years since the release of the Oculus Rift, but it appears that the competition is becoming more fierce, requiring the firm to announce a permanent price drop to $399.
As part of its 'Summer of Rift' promotion, Oculus has slashed the price of its Rift VR headset to historic lows which might signal something ominous or could indicate an announcement in the future.
Oculus has dropped the price of its Rift headset bundle by including the Touch controller as part of its standard set for $599 while the headset with Xbox controller can now be had for $499.
At its Connect 3 event today, Oculus made a number of announcements, from more games coming to the Rift to a standalone VR headset to be available alongside the Rift.
The Oculus Rift has been shipping with an Xbox One controller since its launch, but the company's own Touch controllers are expected to make their debut soon - and now we know what they'll cost.
The Rift is available to pre-order from several popular stores in the UK, France and Germany, priced at £549 / €649, as well as in Canada. Those interested are encouraged to try before they buy.
The Oculus Rift will be released on March 28, and 30 games will be made available to coincide with its launch - but Oculus says that's "just the beginning", promising over 100 more games this year.
When asked if Mac support was on the way for its Rift virtual reality headset, Oculus founder Palmer Luckey said that it's "up to Apple. If they ever release a good computer, we will do it."
Palmer Luckey, Oculus founder and CEO, explained why the new Rift VR headset cost so much more than enthusiasts were expecting. He also regrets not managing expectations better.
After a long stretch of seeing and hearing about its VR headset, the folks over at Oculus are finally ready to open up preorders for its Rift headset later this week.
Oculus unveiled their partnership with Harmonix and announced that a brand new Rock Band VR game will be a launch title for the Rift VR headset, which seems to be a big win with the fans.
Oculus doesn't want to box itself in by only appealing to gamers, and that's why it is now partnering with a studio that will create 3D content and experiences that will have appeal to a wide market.
Oculus is holding a special event in just a few minutes, discussing the Rift, VR technology in general and the future of this emerging field. You can watch the event live right here.
Defiance and Rift developer Trion Worlds has confirmed that it is "adjusting our staffing levels" (i. e. layoffs) but it's not clear just how many people have been affected.
Trion Worlds has announced that its two year old massively multiplayer game Rift will switch from a subscription to free-to-play business model starting June 12th.
An account database for the popular MMO Rift was reportedly the victim of a cyber attack, although the game's publisher Trion Worlds claims there is no evidence that credit card numbers were taken.
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