Amazon Music is getting a new shopping experience built into the app, the online retail giant announced today. Starting today, users will be able to buy official merchandise from their favorite artists directly on Amazon Music, in an attempt to bridge together the music listening experience and other aspects of the fandom.
The shopping experience is launching with merchandise from major artists such as Lady Gaga and Billie Eilish, and Amazon has also secured some exclusives for its platform. Pop artist Selena Gomez will be launching a new line of apparel to coincide with her upcoming EP REVELACIÓN, and an exclusive collection in celebration of rock band Weezer is also available. Other artists with exclusive merchandise on Amazon Music include Gwen Stefani, Pentatonix, Metallica, and Queen.
Sean McMullan, Director of Artist Product and Services at Amazon Music, commented on the launch saying it will help fans develop a stronger connection with their favorite artists:
“Fashion is an inseparable part of music and culture, and with the addition of merchandise to the Amazon Music app, we’re making it easier for artists to connect with their fans through our app (...). It’s long been Amazon Music’s mission to strengthen the connection between artists and fans, and today’s launch furthers that goal by uniting streaming audio, music videos, live streams, podcasts, and now merch under one roof for the first time.”
In addition to the Amazon Music app, artist merchandise can also be bought on the new Merch Shop on Amazon's website. Most of the items available there also include free shipping for Prime members. The big caveat in all of this is that the experience is only available for users in the United States, so you're out of luck if you live anywhere else.
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