ASUS has formally announced its next iteration of its smartwatch, the ZenWatch 3. Based on the new Qualcomm Snapdragon Wear 2100 SoC and sporting the first round watch face from ASUS, it looks to be a major update from the previous two models.
ASUS is concentrating its attention this time around on esthetics, with emphasis on the build materials and the customization options:
ASUS ZenWatch 3 is meticulously fashioned from jewelry-grade 316L stainless steel, available in three gorgeous finishes: Gunmetal, Silver, and Rose Gold. This premium-quality, cold-forged steel is 82 percent stronger than conventional steel to ensure that ZenWatch 3 can easily withstand the rigors of daily wear. The watch’s round case has a low-profile design that is just 9.95mm thick and accented by a narrow, rose-gold bezel for a sophisticated look inspired by the corona of an annular solar eclipse. Three crown buttons adorn the case and provide quick access to frequently used functions, including opening the ZenFit activity tracking app and changing the display modes.
The ZenWatch 3 will operate as a full-featured activity tracker and claims 95% accuracy as a step counter, along with tracking for a wide range of activities. They are claiming IP67 water resistance to ensure the wearable can be used for sports without making the owner very nervous. The company is claiming it is "impervious to sweat and inclement weather" which will require testing after release.
The ZenWatch 3 is sporting the latest technology for wearables, with the new SoC and a 400x400 (287dpi) 1.39 AMOLED display covered with 2.5D gently curved Corning Gorilla Glass and will be just 9.95mm thick. They are claiming significant power savings over the Snapdragon 400 based models, and are aiming for up to 2 days of battery life. HyperCharge will also make the device more practical, allowing for up to 60% charge in just 15 minutes.
Missing from the press release is any information on availability or pricing.