When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Qualcomm announces new chip that can handle automated driving, media control, and more

Qualcomm Snapdragon Ride Flex
Image - WardsAuto

Mobile chip maker Qualcomm has launched the Snapdragon Ride Flex, a processor chip designed exclusively for cars, at CES 2023. The chip offers a unique solution for integrating automated driving (AD) and advanced driver assistance systems (ADAS) onto a single chip. It also comes pre-integrated with Snapdragon Ride Vision (announced at CES last year), enabling a more streamlined and unified approach to hardware and software development for vehicular applications.

By combining digital cockpit, ADAS and autonomous vehicle (AV) functions onto a single system-on-chip (SoC), automakers will be able to seamlessly integrate cockpit displays with high-quality graphics, infotainment gaming displays, and rear-seat entertainment screens, all while maintaining a latency-critical premium audio experience, according to Qualcomm.

Qualcomm's dual-purpose chip addresses the differing approaches currently being taken by the automotive industry, where some automakers are transitioning to entirely new electronics architectures for self-driving vehicles (SDVs) while others are seeking cost savings through design efficiency.

Nakul Duggal, Qualcomm's Senior Vice President and General Manager said in an interview (via WardsAuto) at CES 2023:

"We are now working with a number of different automakers who are designing their next-generation architectures (where) software is its own independent product and the hardware being a foundation that just has to work. And then there are other automakers that simply have economics in mind.

The thought process is, ‘If I can actually bring the same capability at a reduced cost to a much larger number of vehicles, why would I not want to go to that?’

So, what you see with Flex is a combination (that meets) the two (OEM requirements).”

With the release of this advanced system-on-chip, Qualcomm may be positioning itself as part of a newly emerging tier 1 network, one that focuses on providing comprehensive solutions rather than just hardware. This marks a potential shift in Qualcomm's role within the industry.

The processor is now available for testing for automakers and is expected to be ready for production vehicles by 2025.

Report a problem with article
Next Article

Ransomware Protection Tips - Free Article

OnePlus 11
Previous Article

OnePlus 11 launches in China a month ahead of its global release

Join the conversation!

Login or Sign Up to read and post a comment.

3 Comments - Add comment