AdBlock Plus is certainly a popular add-on for web browser such as Firefox, Chrome and most recently Internet Explorer. The program allows for a mostly ad banner free experience while surfing the Internet. Now a new report claims that Google is paying money to Eyeo, the company behind AdBlock Plus, so that its ads get through the browser ad remover.
The German language website Horizont doesn't state just how much money Google might be paying to have its ads become immune to AdBlock Plus's powers. However, in a FAQ page, Eyeo does state that " ...we are being paid by some larger properties that serve nonintrusive advertisements that want to participate in the Acceptable Ads initiative."
The same FAQ page also says that smaller websites and blogs can be ‘whitelisted’ so that their ads also are not blocked by AdBlock Plus. Neowin certainly qualifies as a smaller independent web site, which still uses banner ads as its main source of revenue. As we occasionally remind our readers, we would greatly appreciate it if you whitelisted Neowin if you use AdBlock Plus or another web browser ad blocking add-on. It will help keep the site going for the many members of our great Neowin community. There's also an option to buy a subscription to the site that removes all ads without the need for an ad-blocker.