When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Report: Google paying AdBlock Plus to not block Google's ads

AdBlock Plus is certainly a popular add-on for web browser such as Firefox, Chrome and most recently Internet Explorer. The program allows for a mostly ad banner free experience while surfing the Internet. Now a new report claims that Google is paying money to Eyeo, the company behind AdBlock Plus, so that its ads get through the browser ad remover.

The German language website Horizont doesn't state just how much money Google might be paying to have its ads become immune to AdBlock Plus's powers. However, in a FAQ page, Eyeo does state that " ...we are being paid by some larger properties that serve nonintrusive advertisements that want to participate in the Acceptable Ads initiative."

The same FAQ page also says that smaller websites and blogs can be ‘whitelisted’ so that their ads also are not blocked by AdBlock Plus. Neowin certainly qualifies as a smaller independent web site, which still uses banner ads as its main source of revenue. As we occasionally remind our readers, we would greatly appreciate it if you whitelisted Neowin if you use AdBlock Plus or another web browser ad blocking add-on. It will help keep the site going for the many members of our great Neowin community. There's also an option to buy a subscription to the site that removes all ads without the need for an ad-blocker.

Source: Horizont via The Verge

Report a problem with article
Next Article

Windows 8.1 preview removes Windows Experience Index

Previous Article

Rumor: Will the Nokia 41 MP Windows Phone get a 'camera shell' add-on?

Join the conversation!

Login or Sign Up to read and post a comment.

84 Comments - Add comment