Samsung has announced that it sold one million units of its Lifestyle-category TV, The Frame. The Frame has almost reached another milestone of selling two million units since its original launch in 2017 – of course, the TV has evolved since its original launch with improved specifications and a sleeker design.
Commenting on The Frame, Simon Sung, Executive Vice President and Head of Sales & Marketing Team of the Visual Display Business at Samsung, said:
“The Frame is not just a device for watching TV, but a lifestyle product which enhances a space with its design and enriches consumers’ lives with an extensive art collection. We continue to look for ways to strengthen The Frame’s offerings to find innovative ways to satisfy consumers’ evolving needs and desires. We are also always exploring partnerships with new museums, galleries and artists to offer a much wider range of collections in the Art Store.”
Samsung said that The Frame has seen heavy demand in North America and Europe, which has helped it achieve the one million sales target. The South Korean company also said that consumers have been spending more time at home due to work from home trends and the pandemic so demand for home entertainment has risen. As The Frame works to blend itself in with the environment, it has been a popular choice for those who can afford the hefty price tag (it's currently discounted for Black Friday).
The latest iteration of The Frame came out in July with a new 85-inch option and a slimmer 24.9mm bezel – half the width of the 2020 model. Samsung also boosted the capacity of The Frame from 500MB to 6GB so that you can store 1,200 pictures in 4K resolution – these are displayed when a video is not playing to make your TV look like a framed picture.