It looks like Sony is ready to take their shopping experience to the next level by opening the underwater Xperia Aquatech store. While this most likely won't be a common trend going forward, the new underwater store looks to showcase some of Sony's current products.
The new Xperia Aquatech store is located at The World Islands, Dubai. Naturally, Sony provided attendees scuba diving lessons so they could gain access to the unique underwater store. Although Sony's new installation is being dubbed a store, judging by the pictures posted to its Facebook, it looks like Sony has setup more of an experience center for its latest products.
While it's difficult to see what exactly was on display inside the Xperia Aquatech store, there is no doubt that Sony showed off some of its water resistant products like the Xperia Z3, Z3 Compact, and the Z3 Tablet Compact. Unfortunately, if you are in the region and are hoping to gain access, the store is only open to competition winners, media and VIP's. Hit the source link below for more photos.