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Google has announced that it is simplifying its ad space auctioning mechanism and shifting it to a first-price auctioning system to align it with other platforms such as Ad Manager and AdMob.
Advertiser pages are coming soon to Google's ad experience. They will allow consumers to make informed decisions about purchases based on disclosures and ads run by an advertiser in the past 30 days.
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Google has announced that it is slowing down its FLoC efforts "to move at a responsible pace" as the community doesn't quite seem ready for what Google is offering in order to protect user privacy.
The Irish Council for Civil Liberties (ICCL) has filed a lawsuit against IAB Tech Lab that comprises some of the biggest names in the digital ad space for privacy concerns over the usage of user data.
YouTube has introduced a new ad format called brand extensions that will let you get more information about an ad you see on a smart TV and interact with it from your mobile device.
Google recently announced that it will soon stop individual tracking to preserve user privacy. But what does that mean exactly? We take a deep-dive around its proposed FLoC approach to find out.
Google today shared its view on Apple's App Tracking Transparency (ATT) policy changes with iOS 14. It says that app publishers will see a "significant impact" on their Google ad revenue.
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Google is extending its identity verification program to all advertisers across its platforms to give users more transparency about who is advertising to them and where these advertisers operate.
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Microsoft's latest Garage project focuses on time-saving for small and midsize businesses. It does that by automatically optimizing their digital marketing across various platforms.
Google may have to pay as much as $10 million to publishers after an employee that was being trained to use ad systems accidentally submitted buy orders at a much higher price than usual.
As part of its promise to fix online advertisements earlier this year, Google has now given us a date for when its popular browser will start automatically blocking ads that do not meet its standards.
To be released sometime in 2018, Google is working on a new version of Google Chrome that will include a built-in ad-blocker that blocks all ads that the company considers intrusive.
Google has announced it will be changing its advertising policy from July 13th. The changes will impose tighter restrictions on financial services ads, where interest rates are considered high.
In a new blog post, Google says that it is making improvements in what kinds of ads it displays, claiming it is going after ads that sell counterfeit products as well as ads that try to spread malware
While Google had a ton of good and exciting news to talk about on Tuesday during its I/O conference, there's apparently a bit of a dark lining in their silver cloud today. Venture Beat reports...