Truecaller has announced that it’s partnering with several Android smartphone manufacturers in India, Indonesia, Malaysia, and Latin America to reach more users. Within the next two years, the company is hoping its app is pre-installed on 100 million devices.
The company said that despite the app being pre-installed, it won’t force people to use the app and they are free to use other phone apps instead. By coming pre-installed the firm hopes to reach less tech-savvy people who would otherwise be uncomfortable downloading a third-party app like Truecaller. It’s these people that Truecaller could help most by flagging up possible scammers before they even answer the call.
Commenting on the news, Alan Mamedi, CEO and co-founder of Truecaller, said:
“Truecaller remains one of the most downloaded apps in several large countries. However, not every smartphone user is tech-savvy enough to download an app. Anecdotally, we often hear how first-time smartphone users in emerging markets take the help of shopkeepers or friends and family to download Truecaller. This move is in line with our global ambitions to make it available for everyone, but also aims to make Truecaller easier to use for millions of new users.”
Unfortunately, the company has not said which Android manufacturers it’s going to partner with over the coming years so hopefully, we’ll hear more on this front soon.