Microsoft has announced that video game developer Mojang will be partnering with the United Nations Development Programme and its partner Heart17 to promote health and safety information concerning the novel coronavirus. The campaign aims to spread information concerning COVID-19 using the game's social media pages.
According to this newly announced initiative, over the next few weeks, all Minecraft social media channels will be dedicated to promoting advice pertaining to COVID-19 in line with the official recommendations provided by the World Health Organisation.
The official statement from Minecraft's creator reads:
"At Mojang, we find that distributing factual information is incredibly important, as that information will help people make informed decisions, which in turn may save lives. One thing we’re doing to help is teaming up with the United Nations Development Programme (UNDP) and their partner, Heart17. Together, we’ll spread the word under the banner of #TomorrowTogether."
One such example of health advice related to the ongoing pandemic on the sandbox video game's social media platforms can be observed in the tweet posted by the official Minecraft Twitter page a few hours ago.
Wash your hands like you’ve just touched a slime! Take your time, and use alcohol-based hand rub or soap and water. Don’t forget to sanitize your phone + keyboard to kill any nasties that have set up camp there, too! #BlockCovid19 #TomorrowTogether— Minecraft (@Minecraft) April 21, 2020
↣ https://t.co/UuhW9TFPQC ↢ pic.twitter.com/m8l3aJOkJo