CES 2018 is now just a week away, which means that it's time for the announcements to come pouring in. LG today announced its OLED and Super UHD smart TV lineup, which will all include the company's new ThinQ AI technology.
"As a leading innovator in the TV industry, LG is pleased to introduce the LG ThinQ and α (Alpha) 9 processor for an unrivaled viewing experience," said Tim Alessi, head of product marketing at LG Electronics USA. "LG is dedicated to providing cutting-edge technology that elevates user lifestyles and offers unmatched convenience. In 2018, our ‘Best TV Ever’ gets even better."
The ThinQ element of the TVs uses LG's deep-learning technology - aptly called DeepThinQ - for "intelligent voice-activated control and connectivity". Users will talk to the TV's remote control, instructing it to "search for the soundtrack for this movie" or "turn off the TV when this show is over".
The TV itself can act as a smart home hub, allowing users to control their lights and other devices. In some countries, users will even have access to Google Assistant, opening up another range of options.
The Alpha 9 processor, which is included in the OLED lineup, is a "four-step process of noise reduction, which boasts twice as many steps compared to conventional techniques." This provides a "greater finesse" in noise reduction, allowing for images with distracting elements to be clearer. It also improves color performance, and can support content that's created at 120fps.
Also coming to LG's Super UHD TV lineup is Full-Array Local Dimming (FALD). If it's not obvious from the name, this provides denser backlighting zones, and is meant to provide deeper blacks. Combined with Nano Cell technology and an Alpha 7 processor, it should also provide "enhanced image rendering, improved shadow details and accurate color from wide viewing angles."
Finally, coming to the entire lineup is 4K Cinema HDR, which offers "a truly cinematic experience to the home, regardless of the format." While LG's TVs already support existing HDR formats like Dolby Vision, HDR10, and HLG, it will be adding Advanced HDR by Technicolor. The firm says that the devices will process HDR images frame-by-frame.
Naturally, LG will be showing off all of these TVs at its booth at CES in Las Vegas next week.
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