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Samsung to launch Galaxy M smartphones in India to take back market share from Xiaomi

Samsung is widely expected to launch its Galaxy S10 series on February 20, but the company has also set its sights on regaining lost market share in India. With Xiaomi becoming the largest smartphone brand in India during the Q2 2018 period and taking Samsung’s place according to IDC, the Korean giant will launch a new series aimed at the budget-friendly crowd under the Galaxy M banner.

According to Reuters, India will be the first region to gain access to the Galaxy M lineup, and there will be a total of three models. Customers will be able to purchase any of the three models through's Samsung's online website or Amazon India. According to Senior Vice President of Samsung India Asim Warsi, the launch of the Galaxy M series and the plan to sell it via online channels will help the company obtain twice the number of online sales.

Sadly, the Senior Vice President did not provide additional information related to those sales, though he did mention that after the Galaxy M starts selling, these devices will result in a percentage revenue in the double-digits for Samsung’s smartphone division. These handsets are expected to launch by the end of January, after which a global launch will be initiated, but only in select markets.

The Galaxy M series will be manufactured in India, with prices starting from less than ₹10,000 (~$142) and going up to ₹20,000 (~$284). These models will sport large batteries and support quick charging as well. With these launches, Samsung could regain its lost market share in India, but Xiaomi is also pegged to launch several smartphone models in the region, so the competition is expected to get fierce down the road.

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