As is commonplace these days with many smartphone announcements, all that's left, is for the company itself to fill in the blanks at the official reveal. Today, three colors got leaked for the P10.
HTC has opened up pre-orders for its latest flagship handsets, the U Ultra and U Play, in the UK. Priced at £649 and £399 respectively, the premium handsets will begin shipping on March 1.
Chinese manufacturer Vernee will launch the world's first handset to feature MediaTek's new range-topping Helio X30 SoC. The Apollo 2 will also have up to 128GB of storage, and a whopping 8GB of RAM.
HTC says it launched its new U Ultra with a Snapdragon 821 "to have a couple of months of leadership before the next flagship CPU comes" - and when it does, "HTC will have another flagship".
A credible rumor suggests that OnePlus may opt to stop producing the OnePlus 3 after facing repeated delays. The company is supposedly getting ready to launch a new flagship, the OnePlus 3S or 3 Plus.
One of the big features rumored to be coming to this year's iPhone is a new dual-sensor camera, and now Samsung is rumored to be using a similar system for next year's Galaxy S8 flagship phone.
The OnePlus 3 is the company's attempt at creating a high-quality device aimed at the larger market. After weeks of using it daily, I believe they've succeeded in creating a real, affordable flagship.
A OnePlus customers claims his new OnePlus 3 flagship phone was filled with miscellaneous files and NSFW images and video pre-loaded on the device. The worst part? It wasn't even HD content.
BlackBerry's CEO said that all four major US carriers would sell the Priv, and Sprint 'happily confirmed' its plans to do so until last Friday - but it now says it won't offer the device after all.
The HTC 10 is one of the best-known, unannounced flagships around, because of numerous leaks. And now the final piece of the puzzle leaked online, the HTC 10's official unveiling video.
In its latest teaser for the '10', HTC says it's "obsessed with providing you with the best ever smartphone for shooting photos and videos", as it continues to raise expectations for its new flagship.
Apparently HTC will be utilizing a Super LCD 5 screen for its upcoming HTC 10 flagship. The phone will also have a 3000mAh battery, which is more than enough juice to get through a day's work.
A leaked image reveals that HTC's new flagship - which is believed to be called the '10', rather than the 'One M10' - will be available in four color options, although two of them are very similar.
HTC has released a new #powerof10 teaser video for its upcoming One M10 flagship, in which the company says it's "obsessed" with doing all that it can to "find ways to make your phone even better".
It seems Sony is throwing all their eggs into the Xperia X basket as they pretty much confirm that there will be no Xperia Z6. The Z-series is being replaced by the new Xperia X moniker.
HP has just announced the Elite x3 Windows 10 Mobile phone. This is the most powerful Windows phone up to date and packs in pretty much everything save the kitchen sink in terms of specs.
The first photos of HP's new Elite x3 have emerged, along with key specs of the device, including a Snapdragon 820 SoC, 4GB RAM, iris and fingerprint scanners, dust- and water-resistance, and more.
Alcatel looks to be moving into flagship territory with Windows 10 Mobile. If certain rumors are to be believed, it'll be a Qualcomm Snapdragon 820, Full HD, Continuum supported device.
As HTC published its latest financial results, revealing its third consecutive quarterly loss, its chief financial officer admitted that its high-end devices did not live up to expectations last year.
Competition at the high-end of the smartphone market is intensifying with a growing number of devices, and many more affordable options - but LG still plans to launch two new flagships this year.
The Liquid Jade Primo was announced in September, but four and a half months later, it still hasn't gone on sale. It is now available to pre-order in some European markets though, priced from €569.
The Liquid Jade Primo will finally go on sale in February - five months after it was first announced. The new Windows 10 Mobile flagship will launch first in EMEA, with prices 'starting at €569'.
Straight from the rumor mill of South Korea comes news of a change in LG's flagship smartphone plans for 2016, with LG's G Flex 3 reportedly getting the axe in favor of a leaner lineup.
I go hands-on and give my first impressions of one of Microsoft's latest flagships, the Lumia 950, including sample photos and a low light 4K video sample.
Google has emailed some customers who pre-ordered its new Android flagship, the Nexus 6P, informing them that shipment of their handsets has been delayed by up to two weeks, and offering a $25 refund.
The BlackBerry Priv briefly appeared on the company's web store, confirming many of its key specs, and revealing that the Android flagship will cost $750 off-contract in the US, and $949 in Canada.
While HTC is selling its new mid-range One A9 for $399.99 in the US, the company is expecting UK buyers to pay over $150 more for the device, despite the UK version also coming with inferior specs.
Microsoft has finally announced its two Windows 10 Mobile-powered flagship handsets, which will feature 3GB of RAM, removable batteries, USB Type-C connectivity and "liquid cooling" technology.
Google has unveiled its new Nexus 6P, the flagship-class 'hero' device for its latest Android 6.0 Marshmallow OS, featuring top-of-the-range specs and "the best camera in any Nexus device".
BlackBerry has revealed the first official images of its new Android flagship, the 'PRIV', which the company says is a reference to 'privacy [being] a fast-disappearing privilege in the modern world'.
LG has confirmed the rumors that it's been working on a new high-end handset featuring a small 'ticker' above the main screen, briefly showing it in a teaser video that hints at an October 1 launch.
It seems that the new Android flagship - featuring a large display that slides up to reveal a physical (but still touch-sensitive) keyboard - will be called the BlackBerry Priv.
The OnePlus 2 is slightly more expensive than its predecessor, starting at $329 for the 16 GB model, but once again it features top-of-the-line hardware to deliver great value for your money.
A new rumor has emerged, claiming that Huawei could be working on a dual-edge screen for its next flagship device slated for 2016. The display could be manufactured by Samsung itself.
The Jade Primo has appeared in some close-up hands-on photos - but while its spec sheet ticks the right boxes, the phone itself has been described as feeling "adequate but nothing really special".
LG's latest high-end handset is said to have a Snapdragon 808 CPU, 3GB RAM, and another, rather unusual feature: a small auxiliary 'ticker' display, positioned just above the main 5.7-inch screen.
Acer has unveiled the Jade Primo, its new Windows 10 Mobile flagship, which it says is "the first PC-phone", with a 5.5-inch Super AMOLED display, Snapdragon 808 processor and Phone Continuum support.
A video showcasing three variants of Sony's upcoming flagship device have leaked online, confirming the existence of a 23 MP camera and 4K resolution for the Xperia Z5 Premium.
Sony is officially teasing what appears to be the Japanese company's next flagship, the rumored Xperia Z5, offering hints of a smartphone with great camera features to boot.
Microsoft will launch two new Windows 10 Mobile flagships this year, full of high-end specs - but recent leaks also point to polycarbonate bodywork and 'same-again' design. Do you plan to buy one?
The first images of one of Microsoft's upcoming flagships, Talkman, has shown up online but the phone has a case on it that hides the actual shell as this is an engineering prototype.
The latest data is in, and even though Microsoft is gearing up to release new flagship phones, its mobile ecosystem is still dominated by low-end handsets. Will that change with Windows 10 Mobile?
LG's newest flagship, the G4, went on sale just three months ago, but the CEO of the company's mobile division has confirmed that it will launch a new "super premium phone" before the end of 2015.
Satya Nadella acknowledged today that flagship phones are a segment in which "we don't today have good devices", and hinted at questions MS needs to answer to help streamline its low-end phone range.
Details have been revealed about the new Nexus range-topper from Huawei, which is said to include a 5.7-inch Quad HD display, metal body, and Qualcomm's next-gen Snapdragon 820 processor.
Microsoft CEO Satya Nadella says the company will make changes to its mobile range to focus on low-cost handsets and phones for business, and giving "Windows fans the flagship devices they'll love."
Meizu has unveiled its new MX5 flagship, which features a 5.5-inch AMOLED screen, 3GB RAM, fingerprint reader, 4G LTE, dual-SIM, 20.7MP camera with 4K video recording, and more, priced from $290.
Microsoft's recent focus on lower-end devices has worked well for it in some markets, including India, but the company says it will launch new high-end Windows 10 Mobile handsets there this year.
Samsung has unveiled the Galaxy S6 active, its new 'ruggedized' flagship with an octa-core Exynos processor, 5.1-inch Quad HD AMOLED, 16MP rear camera and a rather generous 3500mAh battery.
After the LG G4 was announced last month, the new flagship handset will go on sale in its first market this week, and will soon be available around the world through 180 carriers and retailers.