At an Inspire 2017 session last week, Microsoft provided updated guidance to OEMs, partners, and resellers on how they should sell Windows 10 Pro and S; by 'lighting up' their services.
Qualcomm has filed a lawsuit against Apple, claiming that the company infringes upon its patents without paying royalties. As such, it seeks to ban the sale of iPhones which use these patents.
In its annual organizational shake-up, Microsoft will restructure its sales and marketing teams in the coming weeks, company executives have confirmed in a memo that failed to mention rumored layoffs.
Google has announced that its third-party data partnerships now allow the company to attribute credit and debit card transactions to specific online ads, consumer profiles, and Google users.
Google has announced several new features and updates for its Play Console, allowing developers to improve their app performance and marketing techniques, while aiding them in maximizing their reach.
Samsung Electronics spent $10.2bn on marketing its products last year, which included a 15% increase in its advertising budget. It's believed that much of this was spent on promoting its smartphones.
Adobe and Microsoft have partnered to create a shared marketing and sales data format between Microsoft Dynamics and Adobe's marketing software suite. The two are expected to reveal more details soon.
The UK's Advertising Standards Authority has been investigating, Valve and Hello Games for two months relating to No Man's Sky marketing. The regulator has now concluded everyone's innocent.
Following the tragic events in Orlando, Florida, game publishers at E3 are trying to strike balance between hyping games, often based around violence, and international somber mood.
Last night, tweets from the official Call of Duty Twitter account detailed a fake terrorist attack in Singapore as part of a failed marketing attempt, resulting in a major backlash from fans.
Microsoft's marketing campaign for Windows 10 kicks off today, and the company has unveiled its first ad, called 'The Future Starts Now', focusing on the (very cute) next generation of Windows users.
Microsoft's Windows 10 marketing machine is spinning up as the company prepares to launch its new OS later this month; on the company campus, the marketing has begun.
Microsoft CEO Satya Nadella has announced Mark Penn, creator of the company's Google attack campaign "Scroogled," is leaving the company in September.
Facebook has rolled out a new program, offering physical "Bluetooth Beacons" to businesses across the country who want to help promote their company in real life to nearby Facebook users.
Microsoft is teaming up with a burger chain in China to promote the Xbox One by offering an Xbox burger for a limited time and covering the establishment with Xbox advertising.
Samsung announced yesterday that it would be completely "rebranding Heathrow Terminal 5 as 'Terminal Samsung Galaxy S5'" - but an airport spokesperson says Samsung is merely renting existing ad space.
The sky's the limit for Samsung's marketing machine, as the company will next week completely rebrand London Heathrow's fifth terminal as 'Terminal Samsung Galaxy S5' to promote its newest flagship.
Tony Prophet, who previously was HP's Senior Vice President of Operations for Printing and Personal Systems, has been hired by Microsoft to lead its marketing efforts on Windows.
A new report says that Microsoft is in the middle of a process to look for one or two new ad agencies that will launch a broad marketing campaign, rather than for specific products.
The way phones, tablets, software and services are branded is becoming confusing and at times cliché. Why is it so difficult to name a product, and what is the obsession with the letter 'i'?
In a bout of attempted stealth marketing, Microsoft has taken it upon itself to offer popular YouTubers money in exchange for covertly plugging the Xbox One.
Microsoft has dropped the "RT" from the name of the original Surface tablet on its official website although, as with its last Surface rebranding, it didn't formally announce the changes.
A recent article claimed Microsoft would use Kinect to gather biometric and user data from the next-generation Kinect bundled with Xbox One consoles, but Microsoft says such allegations are wrong.
Many people are excited about the 64-bit processor in the new iPhone 5s, but there will be no advantage in the latest phone from Apple as the company is simply tricking people with marketing hype.
Facebook comment spam can be annoying to encounter, but a group of Italian researchers believe it to be worth up to $200 million annually, with some spammers setting up pages to earn even more money.
Smartphone manufacturer HTC is betting big on a new marketing campaign featuring actor Robert Downey Jr. The campaign's $1 billion price tag is the same as the company's marketing budget last year.
Microsoft is continuing its advertising push for its numerous products and services with a new commercial for SkyDrive and Office 365 featuring Aubrey Plaza of "Parks and Recreation."
Despite previously saying it would wind down the Scroogled marketing campaign against Google, Microsoft apparently has no plans on abandoning the campaign anytime soon.
Following the launch of the Lumia 720 and 520, Andy Weir interviews Nokia's man in charge of promoting these devices globally, discussing marketing, carrier exclusivity, giant screens... and Snake.
Tomorrow, I'll be interviewing Nokia's global head of smartphone marketing, Vesa Jutila, the man who's responsible for promoting Lumias around the world. What would you like me to ask him?
In a new viral marketing video, Microsoft Portugal is touting the fact that Windows 8 is easy to use by showing a child teaching consumers at a store how to operate the new Windows interface.
To promote its new mobile operating system, Microsoft is launching an outdoor ad campaign in the UK today that will allow people to design personalized start screens on outdoor ads.
Microsoft has released a new YouTube video focusing on the hate its browser, Internet Explorer, gets from individuals across the Internet as part of a marketing campaign for the browser.
A new report claims Microsoft will be spending nearly $2 billion on its marketing campaign alone for the upcoming launch of Windows 8.
Microsoft is going all in with both Windows 8 and its marketing campaign that will spread across all media. The software giant says it wants 1.6 billion impressions for their ads in the next 6 months.
Nokia's VP of Product Makerting has confirmed to Reuters that he is departing the company. Investor disappointment with the recent Lumia announcement event could be behind the move.
The whispers have been getting louder and louder and with additional sources chiming in, Windows Phone 8 for September is a go and a new marketing campaign will come with it too.
Just when we thought we had Microsoft's new marketing strategy figured out, it turns out that not only is Metro not going to be called Metro, but their new 'logo' isn't really a logo at all.
Apple rejected an iBook from its store, due to the book guiding readers in how to market their own novels. The book made reference to Amazon, and was rejected over mentioning a competing company.
Microsoft has confirmed it has laid off a number of its team members in its advertising and marketing divisions, although it is not clear how many people have been affected.